Listening Tools

We have identified and adapted the world’s best consumer market research tools for use in the workplace. Each of these qualitative listening tools delivers a distinct methodological advantage that informs and guides their use.

More detail on each of these tools is given below. Click on the + symbol to expand each text box.

  • Hear from more voices, on more topics, more often…

    Our agile employee listening solution, Corridor™, uses novel AI technology to provide employees with a unique and engaging research experience.

    Unlike online surveys, which tend to be stilted and one-directional, our unique approach is conversational and two-directional. This creates a context that encourages employees to go beyond their first thoughts.

    The platform uses AI to generate “intelligent probes” to an employee’s initial response. This dialogue-driven approach delivers more considered and insightful answers, and consistently generates 700% more feedback than a traditional open-ended survey.

    Importantly, as independent outsiders, we can guarantee employees their anonymity, creating a psychologically safe space to share their unfiltered views and opinions.

    The number of employees who can participate in this type of study is unlimited. This flexibility gives every employee a voice and means we can deliver feedback from a census-like sample.

    For senior leaders operating in an increasingly complex environment, Corridor™ represents a smarter, faster, and more cost-effective way of gaining employee input into an organisation’s most important strategies and decisions.

  • The reach of a survey with the depth of a focus group.

    This is the unique benefit of a Hive session. Up to 1,000 employees can join a virtual online focus group and provide leaders with their unfiltered views and opinions while maintaining anonymity.

    Employees respond to questions and polls set by a moderator. Employees then get to see their answers in context with their colleagues, and, importantly, can vote on their colleagues' answers — which answers do they agree or disagree with?

    The AI and machine learning technology that underpins the platform instantly analyses and organises this feedback for the moderator, which allows them to facilitate a meaningful two-way dialogue with the research participants in real-time.

    At the end of a Hive session, there is instant feedback for leaders to hear, discuss, and act on.

    In addition, the platform contains a trove of feedback that, given expert analysis, will yield more fine-tuned insights.

  • Bring people together to work on your biggest challenges.

    Online insight communities are one of the hottest new tools in the field of consumer market research.

    This innovative research method enables brands to conduct longitudinal studies and iteratively test and develop new concepts — a massive advantage over a one-off focus group.

    Harvest brings the same market-leading technology to the workplace, creating an agile environment in which employees can work together to develop game-changing solutions.

    Employees enter the platform through a web-based browser, which means they can be located anywhere in the world — Brisbane, Beijing, Brussels, or Boston.

    A moderator sets exercises, tasks, and challenges that elicit valuable feedback and insights. The output is socialised among the group to encourage collaboration and the co-creation of new ideas and perspectives.

    Participation is asynchronous, enabling them to fit their participation around work commitments.

    A well-managed Harvest panel can generate deep insights, practical solutions, and high levels of employee support for new initiatives.

  • Helping senior leaders hear the unvarnished truth.

    This research platform is a powerful tool for leaders seeking to gain insight into the views and opinions of a carefully selected group of employees.

    By engaging with this cohort, leaders can break through the silence that often pervades the workplace, encouraging employees to share their unfiltered views and opinions.

    Typically, the research program focuses on an issue of particular importance to the leadership team, such as the reasons behind a faltering transformation project.

    This focused approach allows leaders to gain a deeper understanding of the problem and identify potential solutions.

    The research program is hosted on an external website, providing participants with the crucial benefit of anonymity.

    Employees are asked a small number of targeted questions related to the chosen topic and given up to 10 working days to respond.

    This timeframe allows participants to reflect carefully on their responses, ensuring their feedback is well-considered and thoughtful.

    The resulting feedback is developed into a narrative-driven findings presentation that provides leaders with clear-cut answers and actionable insights.

    This findings presentation can also be used to develop a wider conversation, secure employee buy-in, and drive lasting change across the organisation.

Employees participating in our research programs can share their thoughts with the CEO, join a real-time, virtual focus group with hundreds of colleagues, contribute to a longitudinal employee research panel, or participate in an auto-ethnographic study.